The Root Of Romanticism
The Root Of Romanticism
The Root Of Romanticism
The Root Of Romanticism
advertising campaign
advertising campaign
advertising campaign
advertising campaign
Development of identity and marketing strategy for a festival inspired by the subcultural roots of 1970s punk-rock, where music was an identity, not content, and live shows functioned as communal, emotional release rather than social currency.
Development of identity and marketing strategy for a festival inspired by the subcultural roots of 1970s punk-rock, where music was an identity, not content, and live shows functioned as communal, emotional release rather than social currency.
Development of identity and marketing strategy for a festival inspired by the subcultural roots of 1970s punk-rock, where music was an identity, not content, and live shows functioned as communal, emotional release rather than social currency.
Development of identity and marketing strategy for a festival inspired by the subcultural roots of 1970s punk-rock, where music was an identity, not content, and live shows functioned as communal, emotional release rather than social currency.
concept
concept
concept
concept
insight
insight
insight
insight
Gen Z seeks an authentic live music experience that focuses on being in the moment and away from performitivity, and reminisces about a festival/concert culture they weren’t alive to experience.
Gen Z seeks an authentic live music experience that focuses on being in the moment and away from performitivity, and reminisces about a festival/concert culture they weren’t alive to experience.
Gen Z seeks an authentic live music experience that focuses on being in the moment and away from performitivity, and reminisces about a festival/concert culture they weren’t alive to experience.
Gen Z seeks an authentic live music experience that focuses on being in the moment and away from performitivity, and reminisces about a festival/concert culture they weren’t alive to experience.
methodology
methodology
methodology
methodology
target
target
target
target
Gen Z
Emotionally self-aware
Values authenticity over polish
Disillusioned with influencer culture
Seeks community, not clout
Attends small gigs
Buys vinyl or merch
Engages with music as emotional expression
Gen Z
Emotionally self-aware
Values authenticity over polish
Disillusioned with influencer culture
Seeks community, not clout
Attends small gigs
Buys vinyl or merch
Engages with music as emotional expression
Gen Z
Emotionally self-aware
Values authenticity over polish
Disillusioned with influencer culture
Seeks community, not clout
Attends small gigs
Buys vinyl or merch
Engages with music as emotional expression
Gen Z
Emotionally self-aware
Values authenticity over polish
Disillusioned with influencer culture
Seeks community, not clout
Attends small gigs
Buys vinyl or merch
Engages with music as emotional expression
Using old, Renaissance paintings and illustrating on them, I aim to mock modern concert and festival culture and create a conversation around performativity. By slightly altering the paintings, i create a disconnect between traditional art and modern consumer culture.
Using old, Renaissance paintings and illustrating on them, I aim to mock modern concert and festival culture and create a conversation around performativity. By slightly altering the paintings, i create a disconnect between traditional art and modern consumer culture.
Using old, Renaissance paintings and illustrating on them, I aim to mock modern concert and festival culture and create a conversation around performativity. By slightly altering the paintings, i create a disconnect between traditional art and modern consumer culture.
Using old, Renaissance paintings and illustrating on them, I aim to mock modern concert and festival culture and create a conversation around performativity. By slightly altering the paintings, i create a disconnect between traditional art and modern consumer culture.
important aspects
important aspects
important aspects
important aspects
Only physical tickets accepted at the door enforces the positioning of the festival
No headline
Lineup is a complete surprise
Tickets are all the same, no VIP
Phone locking pouches are provided
One ticket sale
Only physical tickets accepted at the door enforces the positioning of the festival
No headline
Lineup is a complete surprise
Tickets are all the same, no VIP
Phone locking pouches are provided
One ticket sale
Only physical tickets accepted at the door enforces the positioning of the festival
No headline
Lineup is a complete surprise
Tickets are all the same, no VIP
Phone locking pouches are provided
One ticket sale
Only physical tickets accepted at the door enforces the positioning of the festival
No headline
Lineup is a complete surprise
Tickets are all the same, no VIP
Phone locking pouches are provided
One ticket sale
tools
tools
tools
tools
@mag_r.aart
mag.raart404@gmail.com